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Hello, we are Peoples Mover Technologies Inc. (hereinafter, “Le Burger Week”, “we” or “us”), operating LEBURGERWEEK.COM website (hereinafter, the “Website”)!

Le Burger Week cares about your privacy and wants you to be familiar with how we collect, use, and disclose information. This Privacy Policy describes our practices in connection with personal information that we, or our service providers, collect through the Website. By providing personal information to us or by using the Website, you acknowledge that you have read and understand this Privacy Policy.


The Website is not directed to individuals under the legal age to consent, and we request that these individuals not provide personal information through the Website. If your child has submitted personal information and you would like to request that such Personal Information be removed, please contact us as explained below under CONTACTING US.


We may ask you to submit personal information in order for you to benefit from certain features (such as newsletter subscriptions, tips/pointers, or order processing) or to participate in a particular activity (such as sweepstakes or other promotions). You will be informed what information is required and what information is optional.

If you submit any personal information relating to another individual to us, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

Sensitive Information

Unless we specifically request or invite it, we ask that you not send us, and you not disclose, any sensitive personal information (e.g., Social Insurance Numbers, mailing address, credit card information, information related to racial or ethnic origin, political opinions, religion or philosophical beliefs, health, sex life or sexual orientation, criminal background, or trade union membership, or biometric or genetic data for the purpose of uniquely identifying an individual) on or through the Website or otherwise.

Information Collection

We and our service providers may collect and use information in the following ways as you navigate around the Website:

  • Information you submit: Le Burger Week collects personal information of customers and other users (also referred to as an “individual”) voluntarily submit when an individual participates in, or wins a contest related to our products or services, purchase points or other products on our Website, or subscribes to Le Burger Week’s newsletter. To participate in certain activities of Le Burger Week, the individual may also provide some information that entitle him/her to a user account. This user account is used to identify a single user, particularly in relation to its participation in Le Burger Week’s contests on the Website and to vote for their favorite burgers.

  • Through your browser: Certain information is collected by most browsers, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, and Internet browser type and version. We may collect similar information, such as your device type and identifier, if you access the Website through a mobile device. We use this information to ensure that the Website functions properly.

  • Using cookies: Cookies are pieces of information stored directly on the computer you are using. Cookies allow us to collect information such as browser type, time spent on the Website, pages visited, and language preferences. We and our service providers use the information for security purposes, to facilitate navigation, display information more effectively, and to personalize your experience while using the Website. We also use cookies to recognize your computer or device, which makes your use of the Website easier by saving preferences and prior selections, such as your preferred language. In addition, we use cookies to gather statistical information about Website usage in order to continually improve its design and functionality, understand how individuals use it, and to assist us with resolving questions. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are using the Website. We may also use cookies in online advertising to track consumer responses to our advertisements.

  • You can refuse to accept these cookies by following your browser’s instructions; however, if you do not accept them, you may experience some inconvenience in your use of the Website. You may also not receive advertising or other offers from us that are relevant to your interests and needs. To learn more about cookies, please visit

  • Using pixel tags, web beacons, clear GIFs, or other similar technologies: These may be used in connection with some Website pages and HTML‑formatted e‑mail messages to, among other things, track the actions of users and e‑mail recipients, measure the success of our marketing campaigns, and compile statistics about Website usage.

  • Interest-based advertising: We may use third-party advertising companies to display advertisements regarding goods and services that may be of interest to you when you access and use the Website and other online services, based on information relating to your access to and use of the Website and other online services on any of your devices. To do so, these companies may place or recognize a unique cookie (or an equivalent technological means) on your browser (including through the use of pixel tags). They may also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.

  • If you would like more information about this practice, and to learn how to opt out of Internet-based advertising in desktop and mobile browsers on the particular device in which you are accessing this Privacy Policy, please visit

  • IP address: Your IP address is a number that is automatically assigned to your computer by your Internet Website Provider. An IP address is identified and logged automatically in our server log files whenever a user visits the Website, along with the time of the visit and the pages visited. Collecting IP addresses is standard practice and is done automatically by many online services. We use IP addresses for purposes such as calculating Website usage levels, diagnosing server problems, and administering the Website. We may also derive your approximate location from your IP address.

  • Device information: We may collect information about your mobile device, such as a unique device identifier, to understand how you use the Website.


We use and disclose information you provide to us as described to you at the point of collection or as otherwise stated in this Privacy Policy. Please see the section entitled “Choices and Access” below, to learn how you may opt out of certain uses and disclosures.

Where required by applicable law, we will obtain your consent to use your personal information at the point of such information collection. Consent can be express (express consent may be in writing or electronic), implied (such as when you provided your name and address in order for us to send you products or information you have requested) and may be given by your authorized representative (such as a legal guardian or person having a power of attorney).

Generally, by providing us with your personal information, we will assume that you consent to our collection, use and disclosure of such information as described in this Privacy Policy, if applicable, or as otherwise identified at the time of collection.

Some examples of our use of your personal information may include:

Accomplishing our business purposes:

  • for data analysis, for example, to improve the efficiency of the Website;
  • for audits, to verify that our internal processes function as intended and are compliant with legal, regulatory, or contractual requirements;
  • for fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
  • for developing new products and services;
  • for enhancing, improving or modifying our website or products and services;
  • for identifying Website usage trends, for example, understanding which parts of our Website are of most interest to users; and
  • for determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users.

Analysis of Personal Information to provide personalized services:

  • to better understand your preferences, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests;
  • to better understand your preferences so that we can deliver content via the Website that we believe will be relevant and interesting to you.


Your choices regarding commercial emails

We give you choices regarding our use and disclosure of your personal information for marketing purposes. You may opt out from:

  • Receiving marketing communications from us: If you no longer want to receive marketing communications from us on a going‑forward basis, marketing emails will include instructions as to how to unsubscribe, or you may unsubscribe by contacting us via email at In your request to us, please specify “unsubscribe” and provide your name, identify the form(s) of marketing communications that you no longer wish to receive, and include the address(es) to which it/they are sent. For example, if you no longer wish to receive marketing e‑mails or direct mail from us, tell us that, and provide your name and e‑mail or postal address.

  • Receiving reminders from us: If you no longer want to receive reminders from us on a going‑forward basis, you may opt out using the instructions in the reminder message.

We will comply with your request(s) within 10 business days of receipt as required by law. Please note that if you opt out of receiving marketing‑related messages from us, we may still send you important transactional and administrative messages, from which you cannot opt out.

How you can access and change your personal information

If you would like to review, correct or update your personal information, please contact us via email at We will respond to your request as soon as reasonably practicable and no later than thirty (30) days after receipt.

You may withdraw your consent to our collection, use or disclosure of your personal information at any time by contacting us at the contact information provided in the "CONTACTING US" section below. However, before implementing the withdrawal of your consent, we may require proof of your identity.


We primarily store your personal information in Canada. However, your personal information may be stored and processed in any country where we have facilities or service providers, and by using our Website or by providing consent to us (where required by law), your information may be transferred to countries/provinces outside of your country/province of residence, including to the United States, which may provide for different data protection rules than in your country. While outside of Canada, your personal information will be subject to applicable foreign legal requirements, which may include lawful requirements to disclose personal information to government authorities in certain circumstances.

DISCLOSURES – Use of Service Providers

We disclose information collected through the Website:

  • to our service providers that need your personal information to provide us with their services;
  • to our third-party partners with whom we offer a co‑branded or co‑marketed promotion, including participating restaurants and shops to compute points and administer our contests;
  • as permitted by applicable law, to our third-party service providers who provide services such as website hosting and moderating, mobile application hosting, data analysis, payment processing, order fulfillment, infrastructure provision, IT services, customer service, e‑mail and direct mail delivery services, auditing, and other services, in order to enable them to provide services; and
  • as permitted by applicable law, to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).

In addition, we may use and disclose your information as we believe to be necessary or appropriate: (a) to comply with legal process or applicable law, which may include laws outside your country or province of residence; (b) as permitted by applicable law to respond to requests from public and government authorities, which may include authorities outside your country of residence; (c) to enforce our terms and conditions; (d) to protect our rights, privacy, safety, or property; (g) to allow us to pursue available remedies or limit the damages that we may sustain. In addition, we may transfer your personal information and other information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, brands, affiliates, subsidiaries or other assets.

If you would like more information about our service providers, please refer to the CONTACTING US section below in order to contact us to request access to written information about (a) the service providers outside of Canada (or, where applicable, outside of Québec) who may collect, use, disclose, access, store your personal information, (b) the purposes for collecting, using disclosing, accessing or storing your personal information, or (c) where information will be held or the categories of persons who will have access to it.


We seek to use reasonable organizational, technical, and administrative measures designed to protect personal information under our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you have with us has been compromised), please immediately notify us in accordance with the CONTACTING US section below. However, you are solely responsible for implementing safeguards to protect the security and integrity of your computer system.


We will retain your personal information for as long as needed or permitted in connection with the purpose(s) for which it was obtained. The criteria used to determine our retention periods include: (i) the length of time we have an ongoing relationship with you and provide the Website to you; (ii) whether there is a legal obligation to which we are subject; and (iii) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).


This Privacy Policy does not address, nor are we responsible for, the privacy, information, or other practices of any third parties (including participating restaurants and shops), including any third party operating any site or online service (including, without limitation, any application) that is available through this Website or to which this Website contains a link. The availability of, or inclusion of a link to, any such site or property on the Website does not imply endorsement of it by us. You assume all risks associated with use and access to any such third party operating sites or online services.


People Mover Technologies Inc., located at 204 Notre-Dame Street W. Suite M1, Montreal (Quebec) Canada H2Y 1T3 is the company responsible for collection, use, and disclosure of personal information under this Privacy Policy. If you have any questions about this Privacy Policy, please contact us via email at


We may change this Privacy Policy. Any changes to this Privacy Policy will become effective immediately upon notice from us when we post the revised Privacy Policy on the Website. Your use of the Website following these changes means that you accept the revised Privacy Policy. We recommend that you regularly review the Privacy Policy when you visit the Website.

This policy was last updated on August 9, 2024.